In today’s world, where visual content plays a crucial role in promoting products and services, the ability to create high-quality videos has become a highly sought-after skill. Anatoly Karachin’s Video Editing School, known for its practical approach to education, not only teaches students the basics of editing but also provides them with hands-on experience on real commercial projects.
Recently, the school completed a unique project in collaboration with an online store specializing in the sale of gaming items. Thanks to the joint efforts of teachers and students, an impressive promo video was created that not only boosted the store’s sales but also strengthened its image in the market.
How the Idea for Collaboration AroseThe idea to create a promo video was born after representatives of the online store noticed the students’ work during one of the school’s final project showcases. They were impressed by the level of professionalism and freshness of ideas, so they decided to propose that the school create a video to promote a new collection of rare gaming items.
Anatoly Karachin supported the initiative and suggested making the project part of the educational process so that students could gain real-world experience working with a client. This marked the beginning of a collaborative effort to create the promo video.
The Promo Video Creation ProcessThe project work included several stages:

1. Briefing and Concept Development: Store representatives and the school team discussed the video’s goals, key focus points, and target audience.
2. Scriptwriting and Storyboarding: Under the guidance of experienced mentors, students prepared several script options and visualized the key scenes.
3. Editing and Animation: Using modern tools and software like Adobe Premiere Pro and After Effects, students created a dynamic and memorable video.
4. Post-Production and Sound Design: Special attention was given to music and sound effects to enhance the emotional impact.

The Result: A Promo Video That Won Over ViewersThe final video generated significant excitement among the store’s target audience. Bright editing, impressive transitions, and dynamic music made it incredibly appealing. On social media and the store’s platform, the video garnered thousands of views and positive comments.

• Commercial Success Was Not Long in Coming:Sales of featured gaming items increased by 30% within the first week after the video’s release.
• The store received numerous requests to create new videos in a similar format.
• The store's brand became associated with creativity and high-quality content.

Benefits for the School and StudentsFor Anatoly Karachin’s Video Editing School, the collaboration became a real success. Students gained valuable team-working experience, mastered professional editing techniques, and saw the real impact of their work.
Moreover, participation in a commercial project boosted the students’ motivation and confidence. Graduates can now add this successful case to their portfolios, significantly increasing their competitiveness in the job market.
Prospects and ConclusionsThis project demonstrated the importance of close collaboration between educational platforms and businesses. Anatoly Karachin’s Video Editing School not only teaches technical skills but also helps its students gain real experience and become sought-after professionals.
In the future, the school plans to expand its collaboration with other companies to offer even more opportunities for students to showcase their talents and create content that inspires and sells.